Some people recommend DJs having their own website, advice I agree with. Done right, a website proves to be very beneficial. Yet, I shall give seven important reasons why a DJ must start a blog.
1. Blogs expose your services to new people: On a blog, a DJ can advertise their services. Many free blog sites don’t allow this. So, the DJ may want to invest money in a self-hosted sited, a site where you yourself control the content. Free blog sites are known to play the censorship game, which can lead to a blog being deleted.
2. The DJ keeps a loyal fan base: When folks see themselves in a DJ’s blogs, the more likely they will keep coming back to the DJ’s night.
3. Fans know more about you: When people see the real you, they may respect you even more. Of course, if they see you’re a jerk and don’t appreciate them, they may refuse returning to your nights.
4. Opportunity to expose the music you really like: Some people realize a DJ may play certain music as a compromise. They may play a shitty song because the crowd likes it. Yet, some folks are dying to know the music the DJ really likes. They want to know what the DJ plays on their car stereo or what music they upload on their smart phones. This goes back to people learning more about you, the third benefit I mentioned.
5. Opportunity to expose your mixes: I’m a little shaky on this one. If you want to expose your mixes, a blog will help you. Yet, here’s the thing; many web visitors own a short attention span. Because of that, many folks may not be willing to listen to a whole mix.
6. Unlike some websites, blogs are easier to post: Websites you have to learn codes just to post a paragraph or two. Not so with blogs.
7. Venues respect you more. (At least, the smart ones do.): Most venues welcome any publicity. Because I can easily post it on Facebook, I usually don’t post upcoming gigs on my blog. Yet, I always post details of how the event went on my blog. If it was good, that’s good publicity for the venue.
There are other benefits. Yet, because I didn’t experience them personally, I avoided posting them. I have heard of people receiving free things because of blogs. Companies give free products for bloggers to review. Plus I have heard of people making money from ads placed on blogs. Like I mentioned before, I have never experienced that. Still, it doesn’t mean that won’t work for other DJs.
So, there you have it, seven reasons for having a DJ blog. Digital DJ Tips lists more reasons. Hopefully, this inspires other DJs.