After posting the following flyer in the bar, white women with no booty complained about it.
I don’t know the names of the sexy women in the flyer. I searched “Brazilian woman” on the Internet and came across the image.
Because of complaints, the owner used this image instead for my DJ event.
For another event, I used actress Megan Good.
A jealous white woman asked who was the hooker in flyer.
For an event with two other DJs, I used actress Stacey Dash.
I was told a couple saw the image at the door and headed back to their car. I forgot if I was told the couple’s race. Still, I suspect the woman got jealous as the dude wouldn’t admit to popping an erection.
(Yes, I am aware of Stacey’s recent political tweets. That’s a subject for another blog.)
Then for another event, I used Vanity for a flyer.
That flyer did receive a positive response.
Months later, after reading Marketing To Women by Marti Barletta, I learned the error of my ways. First of all, using women as sex objects in flyers sends out the wrong message. For one thing, it attracts douche bags on the prowl for women who resemble the ones in the flyer. For another, the flyers say “unattractive ” women aren’t welcomed to your events, “unattractive” women who may be willing to spend good money.
I may have worded that wrong. What I’m trying to say is that women who don’t resemble the ones in your flyer may not feel welcomed at your event. Just because a woman don’t resemble Stacey or Megan doesn’t mean she isn’t attractive.
(Oh yea, on another subject, using copyrighted images is a no-no. As I always knew that, I did it anyway. Still, I would advise against the practice.)
For my happy hour events, I decided to use photos of the bar’s actual people. The Mohawk young lady is bartender Shelly Richards. Orange Tongue is my friend Mindy Weller. The pose was their idea.
Again, I received another positive response.
Keep in mind, the flyer was aimed at women, not douche bags. Keep the women happy and most dudes remain happy.
When Happy Hour was moved to Fridays, I again used bar patrons. That’s Mindy in the middle and that’s me on the left.
My only complaint was I wished I had included a black woman to illustrate the bar’s female diversity. Then again, the young lady in the glasses is a Latina. (I forgot her and her friend’s name.)
Still, out of all the flyers I placed in the Peacock Room, folks picked this one up the most.
True enough, there are those more advanced than I am on making flyers. Still, no matter how advanced your graphic skills are, sending out the wrong message makes you look like a douche bag.