Posted tagged ‘marketing’

Gotta Love Know-It-Alls

October 21, 2012

Don’t you just love know-it-alls?  For years, folks always badmouthed my poetry.  I’ve been called everything from racist, sexist and just an outright shitty poet.

Yet, by readers’ choice, I was named Orlando’s second best poet.

Recently, I had an article published on Digital DJ Tips.  All I did was discuss why one should photograph their DJ gigs.  Yet, after clicking on my blog page, two idiots decided to take potshots at me about this photo.

They took aims at me for the photo not looking “professional”.  Yet, if they had READ the blog, they would have saw me saying both the flyer was the wrong way to go and I wasn’t a professional graphic designer.  The article was about how NOT to post women in flyers.

Yet, one person did like one of my “unprofessional” flyers.

He was referring to this flyer, one that I said actually worked.  By the way, people still click on this pic.

Another thing, I’m sure other laptop DJs hear what I hear.

“You’re not a real DJ.”

“Real DJs use vinyl.”

“Mp3s suck.”

Yet, here’s what Thaddeus posted on Facebook about my night.

Yep, you gotta love know-it-alls, especially when they don’t what the fuck they’re talking about.  Oh well, life goes on.

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Using Women in Event Flyers

October 10, 2012

After posting the following flyer in the bar, white women with no booty complained about it.

I don’t know the names of the sexy women in the flyer.  I searched “Brazilian woman” on the Internet and came across the image.

Because of complaints, the owner used this image instead for my DJ event.

For another event, I used actress Megan Good.

A jealous white woman asked who was the hooker in flyer.

For an event with two other DJs, I used actress Stacey Dash.

I was told a couple saw the image at the door and headed back to their car.  I forgot if I was told the couple’s race.  Still, I suspect the woman got jealous as the dude wouldn’t admit to popping an erection.

(Yes, I am aware of Stacey’s recent political tweets.  That’s a subject for another blog.)

Then for another event, I used Vanity for a flyer.

That flyer did receive a positive response.

Months later, after reading Marketing To Women  by Marti Barletta, I learned the error of my ways.  First of all, using women as sex objects in flyers sends out the wrong message.  For one thing, it attracts douche bags on the prowl for women who resemble the ones in the flyer.  For another, the flyers say “unattractive ” women aren’t welcomed to your events, “unattractive” women who may be willing to spend good money.

I may have worded that wrong.  What I’m trying to say is that women who don’t resemble the ones in your flyer may not feel welcomed at your event.  Just because a woman don’t resemble Stacey or Megan doesn’t mean she isn’t attractive.

(Oh yea, on another subject, using copyrighted images is a no-no.   As I always knew that, I did it anyway.  Still, I would advise against the practice.)

For my happy hour events, I decided to use photos of the bar’s actual people.  The Mohawk young lady is bartender Shelly Richards.  Orange Tongue is my friend Mindy Weller. The pose was their idea.

Again, I received another positive response.

Keep in  mind, the flyer was aimed at women, not douche bags.  Keep the women happy and most dudes remain happy.

When Happy Hour was moved to Fridays, I again used bar patrons.  That’s Mindy in the middle and that’s me on the left.

My only complaint was I wished I had included a black woman to illustrate the bar’s female diversity.  Then again, the young lady in the glasses is a Latina. (I forgot her and her friend’s name.)

Still, out of all the flyers I placed in the Peacock Room, folks picked this one up the most.

True enough, there are those more advanced than I am on making flyers.  Still, no matter how advanced your graphic skills are, sending out the wrong message makes you look like a douche bag.